By now you probably have a better understanding of the target audience you want to reach and how they view the topic. Before you go any further, it’s a good idea to think about how a podcast can help to raise awareness of the subject. It can be useful to look at what other podcasters have done on the topic. You can also think about other types of programmes and interventions that have been put in place to help talk about the issue. You may be able to draw some relevant lessons from this.